01
True collected revenue
Gross minus refunds, chargebacks, and the payment plans you're still waiting on (money not yet collected).
Your launch made $100K. How much did you keep?
Be honest: do you actually know?
You know the Stripe screenshot. You know the revenue number you announced. But after refunds, ad spend, affiliate payouts, the team, the tech, and the payment plans that haven't come in yet — what did the launch actually make?
Most founders never run that math. They launch, they celebrate, they move on. And then they scale the exact same economics next time — including the leaks.
The Launch Debrief is a guided profit autopsy for your launch. Run it within 7 days of cart close and you'll see what your launch actually collected, what it cost, what it produced, and how much of your time it took.
Get the Launch Debrief — $47 →
$47 · Takes about 90 minutes
What it does
Six numbers that turn a launch into a decision.
02
Every launch cost, captured
Ad spend, affiliates, team, tech, processing fees, and the sneaky ones nobody counts.
03
True launch profit + margin
The number you kept vs. the number you announced.
04
Profit per launch hour
Your founder time across pre-launch, launch week, and post-launch, divided into the profit. The number nobody calculates and everybody should.
05
The debrief ritual
What worked, what leaked, and the ONE change for next time.
06
The verdict
Amplify, adjust, or axe: a decision framework for whether to amplify it, adjust it, or radically rethink it before you run it again.
This is for you if
- You launch courses, programs, or digital products — live launches, evergreen pushes, big promos
- You've ever thought “that launch felt huge and my bank account disagrees”
- You want next launch to be more profitable, not just bigger
This is not for you if
- You haven't launched yet — bookmark this for after cart closes
- You want someone to run the numbers with you line by line — that's what my Profit Strategy Sessions and the 90-Day Profit Intensive are for
About Christina
Christina Haron, CPA, MBA
Finance Director for a $130M+ organization, 15+ years across tax, commercial lending, and executive finance. I built Rebelle CFO for six-figure founders who know how to make money and are ready to make the money work.
Honest FAQ
The questions you're actually asking.
Can't I just do this in a spreadsheet myself?
You could — and most founders don't, which is the problem. The Debrief isn't a spreadsheet, it's the sequence: what to count, what everyone forgets to count, and the questions that turn numbers into a decision. It takes 90 minutes and saves you from scaling a leak.
What if my launch lost money?
Then finding out exactly where the economics broke down may be worth far more than the $47 you spent on the debrief. Knowing exactly where it leaked is the difference between “launches don't work for me” and one fix that changes the next one.
When should I run it?
Within 7 days of cart close. Memory is fresh, receipts are findable, and the lessons are still warm. After that, founders rewrite history.